650 S Spring St
Venture to the heart of Los Angeles, beneath the bustling streets of the dowtown strip to the city’s most hush-hush hedonism, The Reserve, home to this year’s most coveted New Year’s Eve ticket. Featuring amenities like a five-hour premium open bar, live entertainment and unparalleled opulence, prohibition has never looked quite as posh as it does at this great heist-inspired NYE hideaway.
Ocean’s Eleven meets au courant Bonnie & Clyde in the colossal basement of Los Angeles’s century-old former Merchants National Bank building at The Reserve. The influential bank may have closed for good in 1988 but since the unveiling of this next-level speakeasy has been revitalized and redefined exquisitely. Stepping through the former bank’s nondescript threshold and down the extravagant grand staircase, attendees are met with classic gilded Elizabethan ambiance outfitted dynamically by a glass-plated bridge entryway concealing ultraviolet lights and gold bars. Making your way from this captivating foyer, through an actual gargantuan vault door, you are welcomed to what is easily Los Angeles’s most dazzling nightlife destination. From the main lounge serving up specialty cocktails and American history in high-society style to the raw catwalk space, perfect for live performances and megawatt engagements, this dynamically indulgent hidden gem invites nightlife enthusiasts to get lost in time. Not to mention, this premier party destination preserves its former bank vault glory by reimagining all of its original fixtures such as its vault-door entryway and walls and bar tops lines with safe-deposit boxes. Richly embellished by occult artwork and confessional boxes ironically converted into dimly-lit VIP cabanas decked out in intricately cutout partition windows and plush bedding, drawn close by venetian curtains for opulent privacy, The Reserve is Los Angeles’s hedonistic underground palace.
Bubbles, bling, and everything in between, it’s no secret that LA’s (boys and) girls just wanna have fun(ds) this New Year’s Eve so without further ado, Joonbug partners up with the unequivocally chic The Reserve for this one-in-a-million holiday party. Kicking off the celebration with a five-hour premium open bar and bottomless opulence, this A-list affair broods with sinfully divine savoir faire. Following complimentary cocktails, make the year’s final moments count by relocating to the dancefloor where LA’s most affluent party-rockers will enjoy bass-heavy sets from an in-house DJ while indulging in unbridled gallivanting, closing out the year with an extravagant blowout highlighted by a live DJ countdown and complimentary champagne toast. Those looking to satisfying their luxurious demeanor in felon-fund style are encouraged to ring in the New Year with a VIP package compete with table and bottle service options in addition to exclusive private seating.
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